Disrupt the Norm
Transform Outcomes
Bold Execution & Grounded Leadership
Unify fragmented product ecosystems, modernize data platforms, lead projects, and scale high-performing teams—without breaking people or teams!
Fractional CPO/VP + Transformation Leadership for Healthcare, FinTech, & Insurance
$27B+ Platform Experience | 18-Product Ecosystems | $13B+ Revenue Impact
Turning disruption into durable success through strategy, data, and high-performing teams.
What We Do
At Pragmatic Disruptor™ LLC, we help small to medium-sized firms strengthen their business from the ground up. We also help healthcare, FinTech, and Insurance companies in three areas:
Product &
Platform Leadership
For companies that need executive product leadership but can't afford (or don't need) a full-time CPO.
Fractional CPO/VP and strategic product leadership for orgs who need to scale:
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Unify product and platform strategy across business units or divisions
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Integrate AI capabilities into product workflows and data platforms
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Modernize data foundations with AI‑driven capabilities
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Align portfolios and roadmaps to business and customer outcomes
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Build and mature high‑performing product teams
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Strengthen executive communication and stakeholder alignment
Transformation, Project & Operating Model Design
For companies whose growth is outpacing their operational capacity or they need a new way of thinking.
Cut through complexity and build operating models that scale — without breaking your people:
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Design operating models and org structures that enable clarity and speed
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Strengthen Project Mgmt. Office and Workflows
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Modernize digital capabilities across teams and functions
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Lead change management with a focus on adoption and measurable outcomes
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Strengthen culture through intentional workflows and empowerment
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Navigate conflict using frameworks that turn friction into collaboration
Leadership Advisory & Team Enablement
For new leaders navigating growth, reorgs, first-time product teams, or transformation.
A trusted partner for leaders navigating growth, transition, and overall executive leadership coaching:
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1:1 executive coaching focused on clarity, confidence, and decision‑making
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Leadership development using SMILE Leadership™ and Customer First – Team Always™
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Team alignment and enablement sessions that build trust and shared ownership
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Optimize Agile Delivery
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Custom workshops and speaking engagements available based on your needs
Engagements are tailored to your organization’s needs. Final pricing depends on scope, complexity, and desired outcomes. Prices can be negotiable.
Typical engagements:
Strategy Assessment (30-60 days): Portfolio audit, roadmap design, org recommendations.
(*Fixed-fee project starting at $35k)
Fractional CPO/VP (6-12 months): Embedded 2-3 days/week leading strategy and execution.
(*Fixed-fee project starting at $15k/month)
Product Org Build (3-6 months): Build or rebuild your product function from scratch.
(*Fixed-fee project ranging from $75k - $125k)
Typical engagements:
Transformation Assessment (30-60 days): Current state analysis, operating model design, change roadmap
(*Fixed-fee project starting at $30k)
Operating Model Implementation (3-6 months): Hands-on execution of new processes, org structures, and governance.
(*Project-based or monthly retainer)
Change Management: Leadership (6-12 months)
Embedded leadership through transformation with measurement & adoption focus.
(*Monthly retainer starting at $10k)
Typical engagements:
Executive Coaching (3-6 months): Bi-weekly 1:1 sessions with unlimited async support
(*Monthly retainer starting at $2k/month)
Leadership Workshops (Half-day or full-day): SMILE Leadership, Customer First – Team Always, or custom topics.
(*Per-session fee starting at $5k per session + venue & food fees)
Advisory Retainer (3-12 months)
Monthly strategic sessions + change management guidance.
(*Monthly retainer starting at $5k)
Why Work With US
Being a Pragmatic Disruptor™ means leading with purpose and empowering teams to reach their greatest potential — far beyond product delivery alone.
When you partner with Pragmatic Disruptor™ LLC, you work directly with Jason Hatfield, a transformation executive who scales the relationship to meet your needs. Here’s what that partnership looks like.
Enterprise-Scale Experience
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Former VP of Digital Product Management – Customer Analytics & Insights, leading a $27B+ monthly analytics platform supporting U.S. pharmaceutical distribution
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Former Head of Digital Product Management – Retail Solutions, scaling a platform from 1 product to an 18‑product interconnected ecosystem
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Direct and indirect P&L impact ranging from the most recent $27B monthly pharma distribution revenue to $80M annually when managing insurance and loyalty membership products
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Known for leading with purpose, clarity, and transparency, and for building global teams across the U.S., Latin America, South America, and India
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Led multi-million-dollar, transformative projects, and coached/mentored project managers and PMO.
Proven & Measurable Outcomes
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66–69% faster time-to-market
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17%+ increase in data capacity
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85%+ sustained team engagement
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$13B+ annual revenue impact supported
Human-Centered Transformation
“High-performing teams aren’t built by accident — they’re built through trust, intent, and shared ownership.”
Jason’s approach blends disciplined execution with empathy, ensuring teams stay aligned, engaged, and empowered throughout the transformation journey.
A Partner Who’s Been Through It
Jason has navigated multiple corporate transformations — including layoffs, reorgs, and rebuilding teams — while protecting people, preserving trust, and ensuring continuity of work. He brings clarity, compassion, and a pragmatic approach grounded in real‑world experience, not theory.
Not Ready to Transform with Purpose, but not ready to schedule a meeting? Send me a message.
If you're navigating growth, scaling products, or leading through transformation, you don’t have to do it alone.
Let’s talk about what transformation looks like for your team.
Jason Hatfield
Chief Purpose Officer, Founder, & Principal Consultant
I’m a Pragmatic Disruptor™ — a transformation executive who leads with purpose, clarity, and transparency.
My mission is straightforward: “Inspire, enable, and empower teams to effectively achieve solution excellence while I help individuals, teams, and partners navigate complexities”
Pragmatic Disruptor™ LLC is owned and operated by Jason Hatfield.
Jef Fite, MI
- Retired, VP of Product Development
“Jason led enterprise-scale digital transformations, accelerated delivery velocity, and built high-performing teams that consistently delivered measurable outcomes. Jason’s leadership philosophy, Customer First – Team Always, is evident in everything he does. He empowers his team, fosters an environment where everyone is comfortable speaking up, and creates environments where innovation thrives.”
Jose Lugo, TX
- Sr. Director of Portfolio Strategy
"Jason, an extraordinary leader whose strategic vision and mastery of digital product management and customer analytics consistently elevate organizational performance. His customer-first mindset, combined with a pragmatic approach to transformation, fosters environments where innovation and operational excellence thrive."
Matt Horton, TX
- Sr. Director, Strategic Innovation
“Jason is an exceptional leader who combines strategic vision with a deep understanding of digital product management and customer analytics. What sets Jason apart is his collaborative, people-forward, approach and his commitment to fostering innovation.”
Chuck Wilson, MN
- Retired, National VP of Support Operations
“As the [former] leader of our technology strategy, Jason has always taken a pragmatic approach to setting and executing priorities. He builds mutually-beneficial relationships with executive leadership and excels at simplifying complex discussions to efficiently and effectively gain support for the best path forward."